We worked with the UNICEF polio team to develop the concept of a ‘Passport to a Polio-Free World’—a visually themed educational piece and inserts that are given out by polio workers on the ground in the endemic countries, volunteers who are already part of the communities they serve. The team at UNICEF wanted a visual theme that worked cross-culturally, so we kept true to the passport styling, creating stamp-like callouts, striated cyan-to-magenta background imagery, and working with the printer to make sure the rounded corners of the cover and pages matched real-world passports. At the same time, we provided dedicated space for the more narrative or significant content and helped UNICEF to boiled down some of it into easier-to-digest messaging.

You can find out more about UNICEF’s polio work via their web page.