The Animal Museum.

Roles.

Art Direction
Concept
Design
Illustration
Logo+Brand

The Animal Museum was a Los-Angeles-based non-profit that worked to preserve, interpret, and share the legacy of animal protection in order to nurture overall awareness about animals in society and empower change.

The museum was originally founded as the National Museum of Animals and Society in 2010. In 2016, museum founder Carolyn Merino Mullin approached us as she and her board prepared to move into a new, larger space in the Arts District. They wanted to grow and evolve the public image of the organization as they grew their physical presence.

The first thing we did was walk them through a name change, workshopping naming options before arriving at The Animal Museum. Next, we worked through our branding process, meeting with their board members, gathering ideas and feedback, and exploring multiple design avenues in a number of in-depth rounds of presentations. Each round involved mocking up various materials with the various draft marks to give everyone a full sense of how the brands could be implemented.

In the end, we arrived at a logo that focuses on modern, elegant simplicity with simplified geometric letterforms that can employ solid, high-impact colors and stylized imagery to coincide with timely campaigns and projects.

After establishing the museum’s name and logo, we extended the organizational brand into business cards, signage, and other products before beginning the design and visual direction of the museum’s permanent exhibit, working hand-in-hand with Santa Monica environmental design firm, March Studio. The museum sadly closed in 2017 mid-process with plans to reopen in a new space soon thereafter that have yet to materialize.