Fogarty Finger.

Roles.

Art Direction
Concept
Design
Information Architecture
Layout

Fogarty Finger is a New York design + architecture firm that approached us about cleaning up and streamlining their web presence.

Their priority, as a highly visually minded entity and group, was to refine the impression they gave their audience and communicate the level of their work, which just wasn’t happening with their old web site.

Visit the Site

As with most projects, we started with meetings and calls to get a good idea of what the team wanted and how best to arrive at that final design.

We talked about sites and other design in and out of their field of work that Fogarty Finger team members liked and thought worked well and didn’t and then stripped down their existing branding a bit and focused on the stellar photography of the equally stellar work.

In addition to prioritizing a simple visual upgrade for the site, Fogarty Finger also identified secondary goals of restructuring their information architecture and how they organize their portfolio of work and how users navigate it, optimizing the mobile experience, and attracting talent to grow their team with the site.