Seeking Serenity.

Roles.

• Art Direction
• Concept
• Custom Typography
• Design
• Illustration
• Print Management

Seeking Serenity is a company that produced apparel and accessories that focus on personal empowerment and growth.

The designs we created for their line of shirts were based on steps in a 12-step program and inspirational, supportive themes and ideas. Designs were screen-printed at Jetty in Little Egg Harbor, NJ on thin, organic cotton and bamboo shirts. The thin fabric allowed for two-sided printing, in which some designs and messages were printed on the inside of the shirt to provide depth and complement exterior design elements. The outer first step design for men, for instance, (bird in the circle with the word ‘ONE’ cut out) has the text of step one in the 12-step program printed on the inside of the shirt.