Plume.

Roles.

• Concept
• Logo+Brand

PLUME was a NYC- and California-based jewelry and accessories design company, founded in 2005 by Parson’s School of Design graduate Pamela Johnston. Pamela approached us about designing a simple, modern type-based logo for her brand that could then be applied as a blind imprint (strong impressions without ink on paper) for her business cards. The result is a starkly clean look for the company.