After developing the brand for Pel, Paul asked us to create various promotional print products for the company, including business cards, a promotional note card, and coffee labels that Pel uses for their annual client gifts of small-batch roasted coffee beans.

For the most recent products—the note cards and 2016 coffee labels—we staged a photoshoot with brightly colored powders, using them on Pel’s note card to coalesce and form the three pixels that make up the company’s logo. With the coffee bags—which were NY + LA themed, respectively—we took the concept a step further, subtly playing some photos we took of the two cities into the powder forms.