Max and Ruffy’s.

Roles.

Art Direction
Concept
Design
Illustration
Layout
Logo+Brand
Photo Editing
Web Development

Max & Ruffy’s makes organic, cruelty-free, nutritious dog treats.

Being huge dog-lovers and hands-on small business owners, the clients sought to establish a warm, yet clean brand that immediately communicated what they were about—providing natural dog treats with care and love. To achieve that, we played off the traditional dog bone shape for quick audience recognition, building in natural elements by incorporating the plant forms of some of their ingredients—quinoa, parsley, wheat, and rice.

Visit the Site

In addition to directing the design and layout of the company’s website, we created custom illustration work and did the product and ingredient photography for them. Sadly, we did not photograph those cute, chubby bulldogs. That’s stock.

For the dog treat packaging, we built from our original illustration work and created a full color palette that would work with their newly-established logo colors. The company has since moved to a bag-based design in order to appeal to a broader audience … but we still like these.