Last week, a good friend sent through an email to Katie + myself with the subject line: i thought this was really cool….
The ‘this’ was a video which she instructed us to start from minute mark 11:26. We did so, and were totally blown away.
The video is that of a masterclass for music students hosted by none other than Pharrell Williams. Organized by The Clive Davis Institute of Recorded Music at NYU’s Tisch School of the Arts, Pharrell listens to students’ projects, offers constructive criticism, and discusses the nature of the creative process.
No disrespect in skipping the group + song the first half of the video focuses on (they’re called CAFUNÉ and we’re actually featuring them on the coming monthly mixtape), but the second half is simply awesome—the song being discussed (by Maggie Rogers), Maggie’s set-up and explanation of it, and, maybe most of all, Pharrell’s reaction to it once he hears it.
I’ll say no more—watch + listen below.
And if you know what’s good for you, follow Rogers on Facebook and/or SoundCloud. I cannily assume she’ll soon be one of our favorite artists.
Also, how cool is Pharrell?
Thanks to Kristen for sending this through to us. Photo by Katia Temkin.