February 18, 2015
Let’s take this sign—found while walking around the StubHub Center in Carson, CA during halftime at the USA vs Panama friendly inter nation soccer match a few weeks back—as a lesson in design + perceived meaning to your audience.
Is it telling you, as a stadium attendee, “Hey, there’s a public water foundation over here if you’re thirsty, friend”? Or is it saying, maybe depending on exactly how many $15 beers you’ve had, “Hey, buddy, come throw up in this trashcan; it’s totally cool, man”?
I’m afraid the latter perception may have started to prevail the nearer the end of the game we got.
USA!