First Book.

Roles.

Art Direction
Concept
Copy Editing
Design
Illustration
Layout
Photo Editing
Photography
Print Management

We’ve worked with national non-profit First Book for years now and continue to do so to this day, helping them create materials that further their goal of elevating the quality of education by increasing access to resources for kids.

After shooting original photography and creating some promotional mailers for the group, we moved on to their public engagement brochure, an eight-page, 8.5″-square, saddle-stitched piece. Our studio created the concept for the piece, shot still photography, and incorporated existing organizational photographs of the kids, managing its production from start to finish and helping First Book with its digital counterpart.

In 2015, First Book asked us to help them create a way to concisely, effectively, and boldly present the impact they’ve made on underserved communities. To do so, we took the concept of a more text-heavy annual report commonplace in the non-profit world of old and translated that into something more visual.

The final product—their 2014 Impact Report—is a 39-page print piece full of compelling photos from the field, quotes from teachers and kids, hard-hitting facts, and bright, bold custom illustrations + data visualizations that take those facts beyond stodgy bar graphs to creatively communicate impact with efficiency. We’re currently working on the 2017 update to the report.