The site we created for the group builds from the branding we established for them. We expanded the palette to primary and secondary colors and created some new illustrations to liven up the layout.
Food Empowerment Project.
Roles.
- Art Direction
- Concept
- Design
- Illustration
- Information Architecture
- Layout
- Logo+Brand
- Photo Editing
Food Empowerment Project is a California-based non-profit that seeks to create a more just, sustainable world by recognizing the power of one’s food choices.
When the organization first considered their branding, they decided they wanted to put the theme of food access front and center. This led us to the marriage of the imagery of a major grain—wheat—and a universally recognizable sign for access. The result is an elegant, simple logo that focuses on the power of the group’s message.