Feminists for Animal Rights.

Roles.

• Art Direction
• Concept
• Design
• Illustration
• Information Architecture
• Logo+Brand

Feminists for Animal Rights was an organization working for over two decades to end all forms of abuse against women, animals, and the earth. As FAR’s fields of work lined up directly with our studio’s social interests, we wanted to give them a Web presence they could be proud of and that they felt represented their legacy.

We helped them create a site dedicated to preserving the work of the group, first taking the original logo for the group and re-creating it in a useable fashion. Then we painted a watercolor form to incorporate into the site design and helped them define an overall unifying site dynamic.