When we first started working with Barnegat Bay Partnership they were operating as Barnegat Bay National Estuary Program, a name that caused confusion as to their goals, scope, and mission.
After working with their staff and board to finalize the more streamlined name, we went on to establish a new brand for the organization. The mark focuses on the imagery of the iconic Barnegat Lighthouse (known as Old Barney) and native black duck. The red is inspired by the lighthouse and is paired with a complementary blue.
After renaming and rebranding them, the group asked us to redesign their print materials and organizational website. We worked with the back-end team they employed through their partner college and established the clean, professional, and easy-to-navigate look and feel featuring banner images that rotate in to correspond with major initiatives and recent headlines.
