After exploring multiple avenues, we all zeroed in on a mark that focused on sleek simplicity and high impact modernism. Once we established the new logo for VIVA PETS, we extended that brand to print materials for the company and a site re-design.
We created an easy-to-use site structure for Aubrie that she’d be able to update and maintain on her own and worked with her to cultivate site-appropriate hi-res images, edit text and image content, and ensure the brand was applied to the site in a smart, consistent manner.