Phaedra Elizabeth.

Roles.

• Concept
• Logo+Brand

Phaedra Elizabeth designs custom dresses, fascinators, and other accessories for blushing brides and everyday savvy sophisticates on the street. Phaedra came to us with the seed of an idea, knowing that she wanted to incorporate a hummingbird—the bringer of joy in traditional Native American culture. We explored that concept while keeping her fashionable clientele in mind and brought the brand to life with colors fading within the form.