Novacas is shoe company dedicated to providing animal-friendly, environmentally-friendly, and worker-friendly products. For their rebranding, we explored the idea of the company being so animal-friendly, animals are actually a part of the manufacturing, like birds helping to dress a princess in a fairy tale.
After creating the brand, website, and packaging, we moved on to their lookbooks—the publications sent out to retailers when deciding on products they want to carry.
We style and photograph lifestyle shots, edit product shots, lay out pages, and apply the company’s brand to the design of the book for a cohesive look. In the recent lookbooks, we created a custom cover pattern for both the spring and fall lines.
You can download a PDF of the most recent, fall 2016 lookbook to see more.
