Remember back in the good ‘ole days when United Colors of Benetton put out ads that were controversially awesome, in a tongue-in-cheek, kinda pretentious way? Seems like those days are back, Reader. Check out their new UNHATE ad campaign, featuring world political leaders full-on making out. From Benetton:

What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.

See? Pretentiously awesome. Find out more about their foundation’s work here.