Farm Sanctuary.

Roles.

Art Direction
Concept
Copy Editing
Design
Illustration
Layout
Logo+Brand
Photo Editing
Print Management

Farm Sanctuary‘s standing as a national, membership-driven non-profit makes their brand extremely important. We were honored when they brought us on to create a new logo and public image for them.

They had unsuccessfully been through the design process with three larger firms, but didn’t end up with anything that resonated with the staff, board, or members. We started from scratch, going through a thorough process that ended in a brand that updated the group’s image, communicated their mission, and could be widely applied to all aspects of their work.

After our agency was brought on to handle their organizational rebranding, we started in on the long-term project of bringing their extensive suite of print materials in-line with the new look, including brochures on advocacy, activism, education, and promotion; print and web ads; annual reports; campaign branding; donor appeals; print calendars; event fliers; email alerts; gala backdrops and event displays; invitations; promotional merchandise; billboards and signage; and consultation on a site re-design.

One of the most significant pieces that made the shift was their quarterly newsletter, Sanctuary, a 20-page publication goes out to their entire membership, who provides nearly 90% of their annual budget.