CERF.

Roles.

Art Direction
Concept
Copy Editing
Design
Illustration
Information Architecture
Layout
Logo+Brand
Photo Editing
Print Management
Web Development

The United Nations Central Emergency Response Fund (CERF) is a humanitarian fund established to enable quick, reliable humanitarian assistance to those affected by natural disasters and armed conflicts.

After working with CERF on various map and chart designs, data visualizations, and publications, CERF asked us to undertake the long-term project of giving their website a complete overhaul, in terms of both design and structure.

Visit the Site

This meant meeting with an extended team at the UN to refine the design of the site, working with our own development team to build a new structure using the open source content management system, Drupal, and working hand-in-hand with CERF’s IT department to ensure the new site would work with the existing overall system.

Our agency also overhauled the organization’s approach to their annual reports, prioritizing succinctness of communication and multiple points of access for the report’s sections, stories, and financials by translating groups of data to more visual forms and highlighting distinctly graphic pull quotes on pages and then taking that approach to custom-built web reports that function as sub-sites to their primary pages.