Birth Day Presence.

Roles.

• Design
• Layout
• Logo+Brand

Birth Day Presence is a New York City doula center that provides birth and postpartum doulas, childbirth education classes, and birth photography services to expectant and new families.

With Birth Day Presence, we were presented with the challenge of creating an elegant mark that didn’t necessarily follow the same formula that similar groups adhered to. The client wanted to present the idea of pregnancy, since it’s central to what they do, but not in an overly obvious way. In the end, we presented the idea subtly, pairing it with a floral theme and vibrant color to reflect a modern, younger clientele.