AMTA.

The American Massage Therapy Association (AMTA) is the largest non-profit, professional association serving massage therapists, massage students, and massage schools.

AMTA first approached our agency in 2017, after some unsuccessful attempts at branding their annual national convention with their previous agency.

Since the convention moves around the country with every iteration, the event branding often centers around where the event is being held year-to-year. After presenting a number of options in terms of location-centric imagery and overall event product styles that fit within their existing brand guidelines, AMTA chose a branding path we’d set, then allowing that to guide the design for the myriad events products that followed—banners, signage, advertisements, event maps, save the dates, sell sheets, and more.

We’ve handled event branding every year since for AMTA and also created many of their print + digital membership products, including brochures, membership kits, fact sheets, research papers, and more.