596 Acres.

Roles.

• Concept
• Logo+Brand

596 Acres helps New Yorkers connect with vacant, public lots to create community gardens, active farming areas, and, more generally, a space in which to reconnect with one another in the midst of a city that never sleeps. We designed the branding and logo for their very first fundraising event in 2012, People Working Our Land Together, and their more recent 2014 event, Mapping Matters. The name of the latter event reflects the organization’s unique approach to mapping out unused public space in New York City and making it available to the local community as a shared space.